Zapier

LiveWebhook

Automation

Overview

Connect RAEK View to 6,000+ apps through Zapier. When RAEK View identifies a company, detects a hot lead, or notices a returning visitor, it fires a webhook to Zapier which triggers your automated workflows (Zaps). Send data to your CRM, spreadsheets, Slack, email marketing tools, and anything else in the Zapier ecosystem.

What Gets Synced

Company data - Name, domain, industry, size, revenue, and location
Lead intelligence - Score, grade, status, and behavioral signals
Visitor context - Session count, page views, location, and engagement history

Supported Events

Event	Description
`company.identified`	Fires when a new company is identified visiting your site
`lead.hot`	Fires when a visitor is classified as a hot lead
`visitor.returning`	Fires when a previously identified company returns to your site
`lead.score_changed`	Fires when a lead's score changes beyond the configured threshold

Prerequisites

A Zapier account (free tier works for testing)
RAEK View tracking script installed on your site

Setup Guide

Create a new Zap in Zapier

Log into Zapier and click "Create Zap" (or "+ Create" > Zaps). This starts the workflow builder.

Set trigger to Webhooks by Zapier

For the trigger app, search for "Webhooks by Zapier" and select it. Choose "Catch Hook" as the trigger event. Click Continue.

Copy the webhook URL

Zapier will generate a unique webhook URL. Copy this URL - you will need it in the next step.

Webhook URL format

The URL will look like: https://hooks.zapier.com/hooks/catch/123456/abcdef/

Paste the webhook URL in RAEK View

Go to RAEK View Dashboard > Integrations > Zapier. Paste the webhook URL into the webhookUrl field. Select the events you want to trigger the Zap.

Send a test event from RAEK View

Click the "Test" button in RAEK View to send a sample payload to your Zapier webhook. This lets Zapier learn the data structure.

Test the trigger in Zapier

Go back to Zapier and click "Test trigger". You should see the sample data from RAEK View. If it appears, click Continue.

Add your action

Now add the action step for your Zap. For example, create a row in Google Sheets, send a Slack message, or create a HubSpot contact. Map the RAEK View fields to your action fields and publish the Zap.

Configuration Fields

Field	Type	Description
`webhookUrl`	URL	Your Zapier Catch Hook URL. Generated when you create a new Zap with the Webhooks by Zapier trigger.

Data Mapping

RAEK View Field	Webhook Path	Type
Company Name	`company.name`	string
Domain	`company.domain`	string
Industry	`company.industry`	string
Employee Count	`company.employees`	number
Lead Score	`lead.score`	number
Event Type	`event.type`	string
Page URL	`event.pageUrl`	string
Timestamp	`event.timestamp`	ISO 8601
Visitor Country	`visitor.country`	string
Visitor City	`visitor.city`	string

Example Payload

Every webhook delivery includes the full event context. Here is a sample payload for a company.identified event:

webhook_payload.json

json

{
  "event": {
    "type": "company.identified",
    "timestamp": "2026-03-25T14:32:00.000Z",
    "pageUrl": "https://yoursite.com/pricing"
  },
  "company": {
    "id": "comp_abc123",
    "name": "Acme Corp",
    "domain": "acme.com",
    "industry": "Technology",
    "employees": 250,
    "annualRevenue": "$10M-$50M",
    "city": "San Francisco",
    "state": "CA",
    "country": "US"
  },
  "lead": {
    "score": 87,
    "grade": "A",
    "status": "hot"
  },
  "visitor": {
    "sessionCount": 3,
    "pageViews": 12,
    "firstSeen": "2026-03-20T08:15:00.000Z",
    "lastSeen": "2026-03-25T14:32:00.000Z",
    "country": "US",
    "city": "San Francisco"
  }
}

Popular Zap Ideas

company.identifiedAdd row to Google Sheets

Log every identified company to a spreadsheet for your sales team

lead.hotSend Slack message

Alert your sales channel instantly when a hot lead visits

lead.hotCreate HubSpot contact

Automatically create a CRM record for high-intent visitors

company.identifiedSend email via Gmail

Notify account owners when their target accounts visit your site

visitor.returningUpdate Salesforce record

Track return visits on existing opportunity records

lead.score_changedAdd to Mailchimp audience

Enroll high-scoring leads into nurture campaigns

Troubleshooting

Zap not triggering

Verify the webhook URL is correct in RAEK View. Ensure your Zap is turned on (published) in Zapier. Check that the events you selected in RAEK View match what your Zap is listening for. Use the Test button to send a sample event.

Zapier shows "No data found" on test

Click the Test button in RAEK View first, then immediately click "Test trigger" in Zapier. The test data expires after a few minutes, so send a fresh test if needed.

Missing fields in the action step

If you do not see all RAEK View fields when mapping your action, send a new test event and re-test the trigger. Zapier uses the most recent test data to build the field list.

Hitting Zapier task limits

If you are on a free Zapier plan, you may hit the 100 tasks/month limit quickly with high-traffic sites. Consider upgrading your Zapier plan or using filters to only trigger on high-value events like lead.hot.

Need Help?

Our team is here to help you get the Zapier integration running smoothly.

Contact Support